Magic Leap Inc.
Its mysterious augmented reality headset has quietly entered the wild.
According to people familiar with the matter, a small group of software developers recently received equipment in the office.
But there was an unusual warning when using the gadget: they had to promise to put them in a locked safe.
Plantation in Florida
Basic startups worry about losing control.
The Magic Leap has gone out of its way to keep the product's confidential cloud.
The popularity of equipment is a prelude to the company's start to ship kit plans to more developers, something the company promised to do later this year.
Magic Leap is one of the most famous startups engaged in augmented reality technology that makes it look like three
There are 3D digital objects in the physical world.
It has raised more than $2.
3 billion, making it one of the top
Technology ventures have been funded in recent years.
It is developing and manufacturing parts for headphones in Florida's facilities while trying to create a software platform around it.
The first devices look like bulkysecurity goggles dotted with small camera lenses.
They work with a small computer and, to some extent, a wireless controller similar to a TV remote control.
Some developers believe that the security requirements associated with early users are too heavy.
At least one company thought it was not worth the trouble and rejected a test device, said one person familiar with the matter, who asked not to be identified because of Magic Leap's strict information rules.
A spokesperson for Magic Leap confirmed that the company has limited number of devices available to its partners and has not yet started widespread distribution.
So far, startups have only allowed people to use the product in a strictly controlled environment.
Investors, potential business partners and journalists who use the prototype usually do so only after a non-disclosure agreement is signed.
Continued secrecy raises doubts about the company's ability to execute.
The view that a spendthrift startup has struggled to deliver on its promises has been reinforced as by litigation with former employees, revealing unflattering information.
People in the company complained privately that the criticism was out of control.
In the competition to build an augmented reality platform, its main competitors are the world's largest technology companies that can cover up ifforsin's expenses within a few billion
The current gold standard for augmented reality devices is Microsoft.
Two years ago, HoloLens was released to developers for $3,000 to $5,000.
On September, Bloomberg reported that the shooting price of "Magic Leap" was about half the price --
Between $1,500 and $2,000.
The specs is roughly the first-
People say it now, generation HoloLens.
The design of the headset is mainly used indoors, in part because of the challenge of strong light.
The biggest difference between Magic Leap and Microsoft is the way they create deep illusions.
The first few iterations of augmented and virtual reality headsets do this by showing a slightly different version of the image to each eye.
The Magic Leap One is the name of its original product, and it takes an extra step by slightly blurring the object based on the distance from the user's line of sight.
This function of the human eye.
If the developer makes the most of this feature, the difference may be as high as the TVin standard or
One of the people familiar with the matter said.
Keeping developers excited about potential is key.
To be successful, companies need to customize apps and content
Made for its hardware.
It has built some applications-
The house also signed big-
Partners like the National Basketball Association and Weta studios, special effects artists behind the Lord of the Rings trilogy.
At last week's Game Developer Conference, Magic Leap released tools that allow independent developers to start developing applications.
It also held a series of events that excited them to do so.
This is in stark contrast to the previous situation, when magical jumps were hidden in the background.
At a conference, Magic Leap showed photos of its prototype over the years.
The first date is 2014.
The device, known as the "Big Bench", looks bigger than a person.
It looks like a machine used to do eye testing.
The next year, Magic Leap was testing something called a cheese head, probably because of its size and shape.
Wedge hat worn by Green Bay Packers fans.
It wasn't until last year that the device was somewhat similar to what the company is selling now.
The Magic Leap represents the attendees passing through the new artistic challenges they will face.
Brian Schwab, director of Magic Leap interactive lab, urged developers not to fill people's horizons with so many digital objects that they would lose their sense of the real world.
"You can't consume them," he said . "
"You need to make me notice when their dog shows up.